ASEF’s 25th Anniversary logo draws inspiration from the complex puzzle of different cultures, languages, and histories across Asia and Europe. The pieces of the puzzle, represented in four different colours, highlight the intentional coming together of Asia and Europe for a common purpose, while preserving their individuality.
Above all, it represents equally beneficial cooperation. The logo is composed of three different elements.
At the top, the focus is placed on the timeline during which ASEF has made a continual effort to bring Asia and Europe together.
At the centre, the focus is placed on the numbers 2 and 5. The numbers intend to highlight the years ASEF has worked as an interface between Asia and Europe, advancing mutual understanding and cooperation. Each continent is represented in a number and coloured with the ASEF primary and secondary palettes accordingly. The blue and yellow in number 2 represent the European continent while the red and green in number 5 represent the Asian continent. These colours mirror ASEF’s logo and spirit.
At the bottom, the tagline “Bringing Asia and Europe Together” highlights ASEF’s key mission in the past, present, and future. It is the motto that drives all ASEF actions.
Combined, these elements portray the idea of Asians and Europeans coming together to build a common future.
The 25th Anniversary logo should be used in conjunction with the ASEF logo, always and without fail, which is on the right side occupying a dominant and permanent position. This juxtapositioning with a smaller size suggests movement, dynamism, and room for growth into the future.