{"id":517,"date":"2020-09-28T07:49:33","date_gmt":"2020-09-28T07:49:33","guid":{"rendered":"https:\/\/brand.asef.org\/?page_id=517"},"modified":"2020-11-20T08:08:23","modified_gmt":"2020-11-20T08:08:23","slug":"asef-typeface","status":"publish","type":"page","link":"https:\/\/dev.asef.org\/brand\/visual-identity\/asef-typeface\/","title":{"rendered":"ASEF Typeface"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"517\" class=\"elementor elementor-517\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d82e62b elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default\" data-id=\"2d82e62b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2df47dbd\" data-id=\"2df47dbd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d8895be elementor-widget elementor-widget-breadcrumbs\" data-id=\"5d8895be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/dev.asef.org\/brand\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2062f456\" data-id=\"2062f456\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a9ec2c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a9ec2c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-117d913e\" data-id=\"117d913e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b7ebf69 elementor-widget elementor-widget-heading\" data-id=\"6b7ebf69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ASEF Typeface<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d454c53 elementor-widget elementor-widget-text-editor\" data-id=\"d454c53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this section you will find guidelines regarding the use of ASEF&#8217;s corporate font, Franklin Gothic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e09e827 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e09e827\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c37a269\" data-id=\"c37a269\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdb0133 elementor-widget elementor-widget-accordion\" data-id=\"bdb0133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1981\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1981\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">ASEF Typeface<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1981\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1981\"><p>All ASEF published\u00a0collaterals should be\u00a0designed using the font\u00a0family of<strong>\u00a0ITC Franklin\u00a0<\/strong><strong>Gothic<\/strong>.<\/p><p><strong>ITC Franklin\u00a0<\/strong><strong>Gothic<\/strong>\u00a0font family is quite\u00a0comprehensive, with a\u00a0variety of styles and weights\u00a0to satisfy most design\u00a0needs.<\/p><p>They are also quite widely\u00a0available on most computer systems.<\/p><p>Samples of some\u00a0weight and styles are\u00a0provided here.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-519 alignnone\" src=\"https:\/\/brand.asef.org\/wp-content\/uploads\/sites\/2\/2020\/09\/Web_Type2.png\" alt=\"\" width=\"523\" height=\"512\" srcset=\"https:\/\/dev.asef.org\/brand\/wp-content\/uploads\/sites\/2\/2020\/09\/Web_Type2.png 523w, https:\/\/dev.asef.org\/brand\/wp-content\/uploads\/sites\/2\/2020\/09\/Web_Type2-300x294.png 300w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1982\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1982\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">For Presentation Display (Screen)<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1982\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1982\"><p>Information and rules on typographic formatting for specific purposes, i.e. headlines, bullets, subheads, flowing text and specified kerning is suggested for consideration. This will help provide a unified look for publications in particular.\u00a0<\/p><p><img decoding=\"async\" class=\"size-full wp-image-520 alignnone\" src=\"https:\/\/brand.asef.org\/wp-content\/uploads\/sites\/2\/2020\/09\/Web_Type3.png\" alt=\"\" width=\"725\" height=\"625\" srcset=\"https:\/\/dev.asef.org\/brand\/wp-content\/uploads\/sites\/2\/2020\/09\/Web_Type3.png 725w, https:\/\/dev.asef.org\/brand\/wp-content\/uploads\/sites\/2\/2020\/09\/Web_Type3-300x259.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1983\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1983\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">For Documents<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1983\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1983\"><p>Information and rules on\u00a0typographic formatting\u00a0for specific purposes,\u00a0i.e. headlines, bullets,\u00a0subheads, flowing text, and specified kerning\u00a0is suggested for\u00a0consideration. This will\u00a0help provide a unified\u00a0look for publications in\u00a0particular.\u00a0<\/p><p><img decoding=\"async\" class=\"size-full wp-image-521 alignnone\" src=\"https:\/\/brand.asef.org\/wp-content\/uploads\/sites\/2\/2020\/09\/Web_Type1.png\" alt=\"\" width=\"726\" height=\"528\" srcset=\"https:\/\/dev.asef.org\/brand\/wp-content\/uploads\/sites\/2\/2020\/09\/Web_Type1.png 726w, https:\/\/dev.asef.org\/brand\/wp-content\/uploads\/sites\/2\/2020\/09\/Web_Type1-300x218.png 300w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ASEF Typeface In this section you will find guidelines regarding the use of ASEF&#8217;s corporate font, Franklin Gothic. ASEF Typeface All ASEF published\u00a0collaterals should be\u00a0designed using the font\u00a0family of\u00a0ITC Franklin\u00a0Gothic. ITC Franklin\u00a0Gothic\u00a0font family is quite\u00a0comprehensive, with a\u00a0variety of styles and weights\u00a0to satisfy most design\u00a0needs. They are also quite widely\u00a0available on most computer systems. Samples of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":382,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-517","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASEF Typeface - ASEF Brand Manual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.asef.org\/brand\/visual-identity\/asef-typeface\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASEF Typeface - ASEF Brand Manual\" \/>\n<meta property=\"og:description\" content=\"ASEF Typeface In this section you will find guidelines regarding the use of ASEF&#8217;s corporate font, Franklin Gothic. 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