{"id":298,"date":"2020-09-25T06:50:56","date_gmt":"2020-09-25T06:50:56","guid":{"rendered":"https:\/\/brand.asef.org\/?page_id=298"},"modified":"2021-01-14T07:12:33","modified_gmt":"2021-01-14T07:12:33","slug":"our-messaging","status":"publish","type":"page","link":"https:\/\/dev.asef.org\/brand\/tone\/our-messaging\/","title":{"rendered":"Our Messaging"},"content":{"rendered":"\t\t
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Our Messaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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These are standard messages and language used when discussing ASEF in various collaterals and media. This includes boilerplates, theme names, and taglines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tASEF Boilerplate<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

A\u00a0boilerplate<\/strong>\u00a0is the standard text about ASEF that has been crafted carefully to convey what the organisation does. The contents of the boilerplate must remain standard throughout the organisation and may not be arbitrarily changed. Kindly ensure that the boilerplate you are using is correct and up-to-date by checking the Brand Manual website for the latest version of the boilerplate.<\/p>

Short paragraphs (boilerplates, footnotes, etc.)<\/h6>
The\u00a0Asia-Europe Foundation (ASEF)<\/strong>\u00a0promotes understanding, strengthens relationships and facilitates cooperation among the people, institutions and organisations of Asia and Europe.\u00a0ASEF enhances dialogue, enables exchanges and encourages collaboration across the thematic areas of culture, education, governance, economy,\u00a0sustainable development,\u00a0public health and media.

ASEF is an\u00a0intergovernmental\u00a0not-for-profit\u00a0organisation located in Singapore. Founded in 1997, it is the only institution of the Asia-Europe Meeting (ASEM).

ASEF runs more than 25 projects a year, consisting of around 100 activities, mainly conferences, seminars, workshops, lectures, publications, and online platforms, together with about 150 partner organisations.\u00a0Each year over 3,000 Asians and Europeans participate in ASEF's activities, and much wider audiences are reached through its various events, networks and web-portals.

For more information, please visit\u00a0www.ASEF.org<\/a><\/pre>
Single sentences (descriptions, email signatures, etc.)<\/h6>
The\u00a0Asia-Europe Foundation (ASEF)<\/strong>\u00a0is an\u00a0intergovernmental\u00a0not-for-profit\u00a0organisation, which strengthens relations between Asia and Europe.<\/pre>
The\u00a0Asia-Europe Foundation (ASEF)\u00a0<\/strong>promotes understanding, strengthens relationships and facilitates cooperation among the people, institutions and organisations of Asia and Europe.<\/pre><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t ASEF Themes<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
ASEF works in 7 thematic areas:\u00a0Culture,\u00a0Education,\u00a0Governance,\u00a0Economy,\u00a0Sustainable Development,\u00a0<\/strong>Public Health<\/strong>\u00a0and\u00a0Media.<\/strong><\/p>
A Thematic Tag, can\u00a0complement collaterals\u00a0and designs as a means\u00a0of quickly identifying the\u00a0thematic area a project or\u00a0collateral is associated with.<\/p>
Colours must be used only as a complement to the main blue and\u00a0red.<\/p>
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Culture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Education<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Governance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Economy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Sustainable Development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Public Health<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tASEF Boilerplate<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
A\u00a0boilerplate<\/strong>\u00a0is the standard text about ASEF that has been crafted carefully to convey what the organisation does. The contents of the boilerplate must remain standard throughout the organisation and may not be arbitrarily changed. Kindly ensure that the boilerplate you are using is correct and up-to-date by checking the Brand Manual website for the latest version of the boilerplate.<\/p>
Short paragraphs (boilerplates, footnotes, etc.)<\/h6>
The\u00a0Asia-Europe Foundation (ASEF)<\/strong>\u00a0promotes understanding, strengthens relationships and facilitates cooperation among the people, institutions and organisations of Asia and Europe.\u00a0ASEF enhances dialogue, enables exchanges and encourages collaboration across the thematic areas of culture, education, governance, economy,\u00a0sustainable development,\u00a0public health and media.

ASEF is an\u00a0intergovernmental\u00a0not-for-profit\u00a0organisation located in Singapore. Founded in 1997, it is the only institution of the Asia-Europe Meeting (ASEM).

ASEF runs more than 25 projects a year, consisting of around 100 activities, mainly conferences, seminars, workshops, lectures, publications, and online platforms, together with about 150 partner organisations.\u00a0Each year over 3,000 Asians and Europeans participate in ASEF's activities, and much wider audiences are reached through its various events, networks and web-portals.

For more information, please visit\u00a0www.ASEF.org<\/a><\/pre>
Single sentences (descriptions, email signatures, etc.)<\/h6>
The\u00a0Asia-Europe Foundation (ASEF)<\/strong>\u00a0is an\u00a0intergovernmental\u00a0not-for-profit\u00a0organisation, which strengthens relations between Asia and Europe.<\/pre>
The\u00a0Asia-Europe Foundation (ASEF)\u00a0<\/strong>promotes understanding, strengthens relationships and facilitates cooperation among the people, institutions and organisations of Asia and Europe.<\/pre><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t ASEF Themes<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
ASEF works in 7 thematic areas:\u00a0Culture,\u00a0Education,\u00a0Governance,\u00a0Economy,\u00a0Sustainable Development,\u00a0<\/strong>Public Health<\/strong>\u00a0and\u00a0Media.<\/strong><\/p>
A Thematic Tag, can\u00a0complement collaterals\u00a0and designs as a means\u00a0of quickly identifying the\u00a0thematic area a project or\u00a0collateral is associated with.<\/p>
Colours must be used only as a complement to the main blue and\u00a0red.<\/p>
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Culture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Education<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Governance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Economy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Sustainable Development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Public Health<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tMotto<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
The motto has 2 applications: as a standalone image and with an annual reference.\n
Standalone motto<\/strong><\/h6>\n
    \n \t
  • Use the standalone motto with an annual reference when the ASEF logo appears on its own; for example, on the ASEF stationery or programme brochures.<\/li>\n \t
  • The recommended placement is on the lower right (with the ASEF logo on the upper left). On other collaterals, the logo can appear on one side and the motto on the reverse.<\/li>\n \t
  • Ensure the motto appears on white or light-coloured backgrounds.<\/li>\n \t
  • The motto requires adequate clear space on all sides in any design layout.<\/li>\n \t
  • To ensure the motto is clearly recognisable and consistent, all parts of the tagline must never be altered and reproduced using the approved master artworks provided.<\/li>\n \t
  • The size of the motto should always be smaller (10-20%) than the size of the ASEF logo.<\/li>\n<\/ul>\n\"diversity\n\n\"diversity<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"
    Our Messaging These are standard messages and language used when discussing ASEF in various collaterals and media. This includes boilerplates, theme names, and taglines. ASEF Boilerplate A\u00a0boilerplate\u00a0is the standard text about ASEF that has been crafted carefully to convey what the organisation does. The contents of the boilerplate must remain standard throughout the organisation and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":131,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-298","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOur Messaging - ASEF Brand Manual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.asef.org\/brand\/tone\/our-messaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Messaging - ASEF Brand Manual\" \/>\n<meta property=\"og:description\" content=\"Our Messaging These are standard messages and language used when discussing ASEF in various collaterals and media. 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